I’ll preface this by saying that I’m not from Victoria; I hail from New South Wales in Australia, and there’s usually quite a strong rivalry between the two states. Personally, I don’t subscribe to that rivalry – the reasons behind it have absolutely no pull for me.
Traditional rivalry aside though, what can’t be argued about is that Tourism Victoria produces simply the most amazing TV advertisements. I don’t need these ads to convince me of the merits of visiting Victoria, but I do really love their ads.
Two in particular are:
- Ad for the Yarra Valley, themed from and using the the song Run Rabbit Run.
- Ad for the Daylesford region, themed from hymn music and with a very dualistic theme.
Honestly, if you’re looking for somewhere to holiday, immerse yourself in Victoria.