World backup day was established last year as a means of trying to encourage everyone to focus on backups.
Personally I disagree with it – and yes, I know that means I’ll probably sound a bit like the Grinch, but I just can’t bring myself to believe a “World Backup Day” works. Of course, the end goal of getting people and corporations to be cognisant of the need for backups and ensuring they’re done is admirable. However, declaring a day to be “world backup day” just as equally sends the wrong message that for 364 days a year (or in this case, 365 days), you don’t really have to think too much about backups.
The simple fact is that every day should be world recovery day. After all, backups aren’t done for the sake of using media, they’re done in case we need to later recover from them.