{"id":405,"date":"2009-05-11T08:06:22","date_gmt":"2009-05-10T22:06:22","guid":{"rendered":"http:\/\/nsrd.wordpress.com\/?p=405"},"modified":"2009-05-11T08:06:22","modified_gmt":"2009-05-10T22:06:22","slug":"aside-marketing","status":"publish","type":"post","link":"https:\/\/nsrd.info\/blog\/2009\/05\/11\/aside-marketing\/","title":{"rendered":"Aside &#8211; Marketing"},"content":{"rendered":"<p>I periodically spend Sunday mornings and other quiet times delving through the articles pointed to by <a title=\"undrln.com\" href=\"http:\/\/undrln.com\" target=\"_blank\">undrln<\/a>.<\/p>\n<p>One that caught my attention a while ago that I was greatly impressed with was &#8220;<a title=\"Stop acting like a sissy and market your company\" href=\"http:\/\/www.ideasonideas.com\/2009\/04\/stop-acting-like-a-sissy-and-market-your-company\/\" target=\"_blank\">Stop acting like a sissy and market your company<\/a>&#8220;. Having previously worked for a company that almost religiously insisted on word-of-mouth advertising only which subsequently went under*, I can appreciate this blunt, matter-of-fact advice even more so.<\/p>\n<p>It&#8217;s a fascinating read.<\/p>\n<p>&#8212;<br \/>\n* I&#8217;m not claiming that was the <em>only<\/em> reason it went under, or indeed the <em>primary<\/em> reason it went under, but it was certainly a contributing factor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I periodically spend Sunday mornings and other quiet times delving through the articles pointed to by undrln. One that caught&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4],"tags":[577],"class_list":["post-405","post","type-post","status-publish","format-standard","hentry","category-aside","tag-marketing"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pKpIN-6x","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/nsrd.info\/blog\/wp-json\/wp\/v2\/posts\/405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nsrd.info\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nsrd.info\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nsrd.info\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nsrd.info\/blog\/wp-json\/wp\/v2\/comments?post=405"}],"version-history":[{"count":0,"href":"https:\/\/nsrd.info\/blog\/wp-json\/wp\/v2\/posts\/405\/revisions"}],"wp:attachment":[{"href":"https:\/\/nsrd.info\/blog\/wp-json\/wp\/v2\/media?parent=405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nsrd.info\/blog\/wp-json\/wp\/v2\/categories?post=405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nsrd.info\/blog\/wp-json\/wp\/v2\/tags?post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}