I periodically spend Sunday mornings and other quiet times delving through the articles pointed to by undrln.
One that caught my attention a while ago that I was greatly impressed with was “Stop acting like a sissy and market your company“. Having previously worked for a company that almost religiously insisted on word-of-mouth advertising only which subsequently went under*, I can appreciate this blunt, matter-of-fact advice even more so.
It’s a fascinating read.
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* I’m not claiming that was the only reason it went under, or indeed the primary reason it went under, but it was certainly a contributing factor.